The Art & Science of Premium

Lessons from the road making a successful & popular premium WordPress plugin. We will share the strategies we employed to be profitable and the mistakes we made while learning. I’ve also discuss the topic with some highly reputed peers (Adii from Woothemes, Collis from Theme Forest / WPTuts..) and pulled in their wisdom. The best advice I have: Be as agile with your business model as you are with your code.

  • The Product: Identifying a winner?
  • Bootstraping: How do I keep cost low?
  • Marketing: Sell your own or join a marketplace?
  • Freemium, Premium or Subscription: How do you price your product?
  • Roadmap: Which features do you build?
  • Support: How do you keep people happy?
  • Addons & APIs: How do you leverage success?